EY’s Top 3 Adaptations to help Women Entrepreneurs Scale Big

The EY Entrepreneurial Winning Women™ program is an executive leadership program that identifies a select group of high potential women entrepreneurs in the US and Canada to help scale their businesses to success. 60 participants of the program have grown their companies over the past seven years averaging 20% in revenue growth annually. The knowledge gained from this program has identified three multiplier forces that have led to significant growth in women-led companies:

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A strong community. Communities offer women entrepreneurs much-welcomed affirmation, know-how, peer-to-peer guidance and, ultimately, role models.
An authentic purpose. This simple statement of “why we do what we do” serves as the company’s North Star, guiding it in every aspect — from recruitment to customer management to product development and sales.
A flexible, adaptive leadership style. When a company grows, its leader needs to evolve too. A small start-up requires different characteristics in its leader than a 100- or 1,000-person company. Entrepreneurs need the self-awareness to know when they need to change their focus, and how.

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